CREATIVE BRIEF: Lipstick sales have plummeted due to COVID-19. Using OOH advertising mediums and moment marketing, it is your job to flip the downward curve.
![](https://cdn.myportfolio.com/ca56bcc6-ff5d-4d0e-8fce-26350583c04a/151cab3a-410c-4627-bc16-476002369595_rw_3840.png?h=e0ecd41c91c1b386ab75febd200a246a)
Your Favourite Shade Could Save Lives
learn more at NARS.ca/frontlinefund
SOLUTION: Provide an opportunity for Canadians to donate PPE directly to frontline workers through the purchase of NARS lipstick.