OWN.CANCER
Advertising Campaign (National Post, Billboards, Social Media)

As the OWN.CANCER campaign comes to a close, we needed to honour the generosity of Albertans who went above and beyond to make the Arthur J.E. Child Comprehensive Cancer Centre a reality. With more than 17,000 donors rallying together, the fundraiser didn’t just meet its $250 million goal, it soared past it. To our province that refuses to settle for "good enough" and raised an unprecedented $298 million total. Using simplified visuals, we wanted our heartfelt copy and bold numbers do the talking.
Credits
Creative Direction
Scott Wilson
Art Direction
Emma Luit
Copywriter
Mel McKay
Account Director
Wendy Chiu


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